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・ Variety
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Variety (magazine)
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・ Variety Club (horse)
・ Variety Film Reviews
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Variety (magazine) : ウィキペディア英語版
Variety (magazine)

''Variety'' is a weekly American entertainment trade magazine owned by Penske Media Corporation. It was founded by Sime Silverman in New York in 1905 as a weekly; in 1933 it added ''Daily Variety'', based in Los Angeles, to cover the motion-picture industry; in 1998 it brought out ''Daily Variety Gotham'', based in New York. Variety.com is a free website that features breaking entertainment news, reviews, box office results, cover stories, videos, photo galleries and more, plus a credits database, production charts and calendar, with archive content dating back to 1905. The last daily printed edition was put out on March 19, 2013.
Variety magazine originally reported on theater and vaudeville. It was enormously influential in the Early to Mid 20th century, and garnered the nickname "Bible of the Theater".
== History ==
''Variety'' has been published since December 16, 1905,〔"Inside Variety" published in 2000 (Ars Millenii, Madrid) by Peter Besas〕 when it was launched by Sime Silverman as a weekly periodical covering vaudeville with its headquarters in New York City.
On January 19, 1907, ''Variety'' published what is considered the first film review in history.
In 1933, Sime Silverman launched ''Daily Variety'', based in Hollywood.
Sime Silverman had passed on the editorship of the ''Weekly Variety'' to Abel Green as his replacement in 1931; he remained as publisher until his death in 1933 soon after launching the Daily. His son Sidne Silverman (1901–1950), known as "Skigie", succeeded him as publisher of both publications. Both Sidne and his wife, stage actress Marie Saxon (1905–1942), died of tuberculosis. Their only son Syd Silverman, born 1932, was the sole heir to what was then Variety Inc. Young Syd's legal guardian Harold Erichs oversaw Variety Inc. until 1956. After that date Syd Silverman
was publisher of both the ''Weekly Variety'' in New York and the ''Daily Variety'' in Hollywood, until the sale of both papers in 1987 to the Cahners Corp. In L.A. the Daily was edited by Tom Pryor from 1959 until 1988.
For twenty years its editor-in-chief was Peter Bart, originally only of the weekly New York edition, with Michael Silverman (Syd's son) running the Daily in Hollywood. Bart had worked previously at Paramount Pictures and ''The New York Times''. In April 2009, Bart moved to the position of "vice president and editorial director", characterised online as ''"Boffo No More: Bart Up and Out at Variety"''. From mid 2009 to 2013, Timothy M. Gray oversaw the publication as Editor-in-Chief,〔 Accessed July 30, 2009 (registration required).〕 after over 30 years of various reporter and editor positions in the newsroom.〔"(Editorial Staff )". ''Variety''. Undated. Accessed August 9, 2009.〕
In March 2013, Variety owner Jay Penske appointed three co-editors to oversee different parts of the publication's industry coverage; Claudia Eller as Editor, Film; Cynthia Littleton as Editor, TV and Andrew Wallenstein as Editor, Digital. In October 2014, Eller and Wallenstein were upped to Co-Editors in Chief, with Littleton continuing to oversee the trade's television coverage. In June 2014, Penske Media Corporation (PMC) entered into an agreement with Reuters to syndicate news from Variety and Variety Latino-Powered by Univision to distribute leading entertainment news to the international news agency's global readership. This dissemination comes in teh form of columns, news stories, images, video, and data-focused products. In July 2015, Variety was awarded a Los Angeles Area Emmy Award by the Television Academy in the Best Entertainment Program category for ''Variety Studio: Actors on Actors'', a series of one-hour specials that take viewers inside Hollywod films and television programs through conversations with acclaimed actors.
Cahner's Publishing purchased ''Variety'' from the Silverman family in 1987.
On December 7, 1988, Bart's predecessor, Roger Watkins, proposed and oversaw the transition to four-color print. Upon its launch, the new-look ''Variety'' measured one inch shorter with a washed-out color on the front. The old front-page box advertisement was replaced by a strip advertisement, along with the first photos published in ''Variety'' since Sime gave up using them in the old format in 1920: they depicted Sime, Abel and Syd.〔(www.simesite.net/roger/ ), 7th paragraph. 〕
In October 2012, Reed Business Information, the periodical's owner, (formerly known as Reed-Elsevier, which had been parent to Cahner's Corp. in the United States) sold the publication to Penske Media Corporation.〔 Accessed July 21, 2012〕 PMC is the owner of Deadline.com, which since the 2007–2008 Writers Guild of America strike has been considered ''Variety'''s largest competitor in online showbiz news. In October, 2012, Jay Penske announced that the website's paywall would come down, the print publication would stay, and he would invest more into Variety's digital platform in a townhall.
A significant portion of the publication's advertising revenue comes during the movie-award season leading up to the Academy Awards. During this "Awards Season", large numbers of colorful, full-page "For Your Consideration" advertisements inflate the size of ''Variety'' to double or triple its usual page count. These advertisements are the studios' attempt to reach other Hollywood professionals who will be voting on the many awards given out in the early part of the year, including the Academy Awards, the Golden Globes and various guild award honors.

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